Steven Picanza

Steven Picanza is an award-winning brand strategist, CMO and educator with a core purpose centered around connecting people, products, and organizations with their core audience. In addition to running Latin & Code with Melissa, Steven is also a strategic advisor to brands, agencies, and start-ups.

 Over the course of his career, which has gone from professional musician, to agency owner, to start-up founder, Steven has worked with such brands as The Art of Shaving, MGM Resorts, Active.comLacoste, IDG Media, Pieology, OpenEye Global, Boston & Denver Ski Show, ACE Hardware, Securitas Security Services, and Madame Tussauds, to name a few. 

Steven also holds an Executive Board member position with The San Diego Entertainment & Arts Guild, a non-profit organization he helped found in 2009


Steven has appeared at the following events or universities as a speaker, host, educator, or influencer

  • New Media Europe
  • San Diego Entrepreneur Summit
  • University of California, San Diego
  • San Diego State University 
  • Accion International 
  • Sam Adams Brewing The American Dream 
  • San Diego Chamber of Commerce
  • Temecula Chamber of Commerce
  • SCORE
  • Digital Signage Expo 
  • Bolo Digital Marketing Conference
  • Digital Signage Expo 
  • EuroShop a GoGO 
  • IED - The European Institute of Design 
  • Bocconi University Entrepreneurship Club
  • Drexel University, Lebow College of Business 
  • The Infopreneur Summit 
  • In The Trenches MBA Program 
  • The MARCC Academy
  • Leadership & Communications Expo 

Steven has been featured on or written for the following publications, blogs, or podcasts

  • Advertising Week
  • About.Me
  • Marketing Land
  • HubSpot 
  • SCORE
  • Startups.co 
  • Buildings.com
  • Interiors & Sources Magazine    
  • Huffington Post 
  • iMedia Connection
  • Digital Signage Connection 
  • Aviation Pros 
  • The Pratt Retail Institute Journal 
  • Business Collective 
  • The Fierce Entrepreneur Podcast 
  • Convergent AV / The AV Life Podcast