Melissa was born and raised in Boston, Massachusetts, spent 8 years in San Diego, California, and is now on a 1 year nomadic work/live journey traveling through Europe and the United States with her husband and business partner, Steven Picanza.
She's an east coast girl at heart, but traveling, meeting new people, immersing in new cultures, and experiencing the world through the eyes of others is what drives Melissa, personally and professionally.
"My husband and I have interviewed over 100 entrepreneurs, creatives, and avid travelers on our podcast and asked 1 simple question, 'What has travel and experiencing different cultures done for you in your personal and professional life?' The answer to that question always comes down to one main thing; empathy. Travel, experiencing other cultures, and seeing how other walks of life live day in and day out creates empathy and understanding. If you have empathy for other people, you can meet them on their terms, speak to them as they wish to be spoken to, and understand their needs and pain points so you can create the solutions their looking for. Which is what drives me in my career, meeting people on their terms to create the solutions they need."
Melissa is a strategic problem solver by nature. She loves all things pertaining to digital marketing, organizational leadership, and system efficiencies while keeping brand integrity in mind.
With that said, with Latin & Code, Steven and Melissa work with only a handful of clients at a time and really immerse themselves in their clients cultures to help them make smarter branding and marketing decisions by helping to build, refresh, or reposition their branding, and strategize, organize, and reframe system efficiencies within their digital marketing campaigns.
Latin & Code acts as your Interim CMOs and either works with your current teams to provide strategic direction for effective execution, sources the teams depending on your company's particular needs, or provides you with a cut and paste strategy so you can implement it yourself with ease.
Melissa is also a Strategic Advisor for The Agency Guy, a business consultancy referring brands of all sizes to the right marketing firm based on capabilities, culture, location and scope of work. With The Agency Guy, I'm able to continue to help companies make smarter marketing decisions by auditing their needs and connecting them with the right marketing or branding agency. Needs may include: branding, SEO, social media, paid marketing, video marketing, etc.
Twice a week you can find me on The Creative Hustler podcast, a Latin & Code brand. The podcast is a business-lifestyle podcast, blog, and resource center for entrepreneurs and side-hustlers living at the intersection of creativity and business. We focus our interviews, recaps, short bits, and live episodes on branding, marketing, and lifestyle.
- Female and overall entrepreneur empowerment
(Currently on a 1 year tour of Europe and the United States until winter 2018)
- Wine (Anything Red from Tuscany, Sauvignon blanc from New Zealand, Syrah from Australia, Riesling from Germany, Malbec or Tempranillo from Argentina... to name a few ;)
- Stoic philosophy
- Bullying of any kind. Period.
Melissa has been featured on or written for the
- SCORE San Diego
- SoCal Marketing Club
- Founders Society / YEC Next / The Young Entrepreneurs Club
- Business Collective
- Young Fabulous & Self-Employed (YFS) Magazine
Currently, Melissa and Steven are on a 1 year work/live trip through Europe and the United States until winter 2018
For business tips, follow Melissa on Twitter
To follow Melissa's trip, check out Instagram