Orchestrating and leading a massive rebranding effort, we brought in our creative partners from Movetic Creative to give our brand and marketing strategy a unique visual perspective. Working closely with them, we were able to transform their brand in 9 months during a time when their parent company, IDG, was also going through a global rebranding effort led by CMO Josh London.

What We Did

  • Event strategy

  • Content marketing strategy including membership funnels, white papers, and public/private webinars

  • Overall creative direction

  • Copywriting & messaging

  • Sales & marketing staff training & coaching

  • Membership journey strategy & consulting 

  • Internal brand discovery including stakeholder & staff interviews

  • External brand discovery including member interviews & surveys, competitive analysis, and industry analysis + trends

  • Strategic brand direction

  • Backend marketing systems audit 

  • Change leadership 

  • Digital strategy including social media, email, SEO, paid ads, as well as earned and owned media 

From Sketch to Text 


The Silver Addy Award Winning Web Experience 


Marketing Collateral To Stand Out