Orchestrating and leading a massive rebranding effort, we brought in our creative partners from Movetic Creative to give our brand and marketing strategy a unique visual perspective. Working closely with them, we were able to transform their brand in 9 months during a time when their parent company, IDG, was also going through a global rebranding effort led by CMO Josh London.


What We Did

  • Event strategy

  • Content marketing strategy including membership funnels, white papers, and public/private webinars

  • Overall creative direction

  • Copywriting & messaging

  • Sales & marketing staff training & coaching

  • Membership journey strategy & consulting 

  • Internal brand discovery including stakeholder & staff interviews

  • External brand discovery including member interviews & surveys, competitive analysis, and industry analysis + trends

  • Strategic brand direction

  • Backend marketing systems audit 

  • Change leadership 

  • Digital strategy including social media, email, SEO, paid ads, as well as earned and owned media 


From Sketch to Text 

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The Silver Addy Award Winning Web Experience 

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Marketing Collateral To Stand Out

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